Intuit QuickBooks and RPA created a contest, which ran twice, in which any small business could win an all-expenses paid commercial on the Super Bowl. Within seconds of its Super Bowl debut, more than 150,000 visitors hit Death Wish Coffee’s website.
director: Isaiah Seret/PrettyBird
editor: Matt Murphy/Exile
Before its Super Bowl ad aired in 2014, GoldieBlox was sold in fewer than 1,000 retail stores. By the end of that year, they were in 6,000.
director: Filip Engstrom/Smuggler
editor: Kim Bica/Arcade
My role: Executive Producer/producer